When I spoke a few weeks ago at Berkeley, Philip
Selznick made an interesting point about the value of commercial
firms that are not profit-maximizers. As he noted, the genteel old
publishing houses needed to cover their costs, and probably wanted to
make a comfortable profit, but they were at least as committed to producing
public goods in the form of high-quality literature. By contrast, a publicly
traded firm must maximize profits, so if it generates public goods, they
come as unintentional collateral benefits (at best). My friend Harry
Boyte has promoted a whole philosophy of "public work,"
which prizes the ability of every citizen to generate public goods, often
in collaboration with others. One hallmark of public work, it seems to
me, is an intentional focus on public benefits. That is what is
missing in profit-maximizing firms, but it’s very evident in certain less
economically efficient private enterprises. Boyte’s schema is useful,
in part, because it allows us to reshuffle the traditional categories
of state/market/civil society. Public work can take place in any of these
sectors, or it can be absent or suppressed in any of them. For example,
if a state apparatus becomes heavily bureaucratic and rigid, then civil
servants will stop performing public work. Likewise, if traditional publishing
houses are bought by international conglomerates that relentlessly aim
at efficiency, then their editors must cease to do public work. (Obviously,
I owe an argument here about why public work is valuable. In brief, I
think there are objective benefits to the community and subjective or
psychological benefits to public workers.)