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In today’s New York Times, Rob Flaherty, who was Kamala Harris’ deputy campaign manager, argues that Democrats lose “opt-out voters,” people who distrust all politicians and all traditional media and who obtain their politically relevant information from other sources, such as online influencers or real-life contacts who follow the influencers. These “opt-outs” may start out looking for tips on health or nutrition or relationships or gaming (not politics), but they find their way to right-wing propaganda.
I can support some of these generalizations with data from the 2020 American National Election Study. (I don’t think 2024 data are available yet). For example:
- 61.5% of strong Republicans and 5.5% of strong Democrats expressed no trust in the media.
- 26% of strong Republcans and 8% of strong Democrats fully agreed that “Much of what people hear in schools and media are lies by those in power.”
- 6% of strong Republicans and 30% of strong Democrats trusted experts much more than ordinary people for public policy.
- Of those who said they did not follow the 2020 campaign using any source listed on the survey, 57% said they intended to vote for Trump; 27% for Biden.
It would be possible to overstate this problem. If most Americans only got information from unreliable influencers, then Trump’s approval rating would not have declined across most of the population in 100 days, before his tariffs and cuts had directly affected many people. If influencers had persuaded everyone to hate civil servants and researchers, then DOGE’s personnel cuts would not be as unpopular as they are. Evidently, many non-Democrats are seeing hard news. Nevertheless, Flaherty’s diagnosis is important.
His recommendation is to build an alternative media environment that carries people from “culture” (their interests in regular things like health or relationships) to liberal political ideas.
I doubt this approach is realistic, and it creates more of conflict or even contradiction for the institutionalist center-left than it does for the MAGA right (or, indeed, for the radical left). Basically, it asks liberals who believe in institutions to use anti-institutionalist means, which looks hypocritical and may prove impossible.
Here is an alternative: People have reasons to trust big, impersonal systems only when the human representatives of those systems relate to them well. For example, I trust the mainstream scientific views of vaccines and climate change not because I understand all the science, but because human beings who represent science as an institution–my own k12 and college teachers, doctors and nurses, and now my academic colleagues–have generally earned my trust. They relate to me with respect, as a fellow citizen.
Actually, not even scientists understand the science, because the necessary knowledge exceeds any person’s capacity (and much of it is built into instruments and software and datasets that each user must simply trust). But some of us have confidence in the whole process because we have benefitted from most of the moments when it has touched us directly.
The sociologist Anthony Giddens calls this process “re-embedding”: contacts between abstract systems and ordinary people via professionals who represent the systems. To be honest, I have never read a significant amount of Giddens, but I take his vocabulary from a relevant article by Mills and St Clair (2025).
The employees who are points of contact between abstract systems and regular people include teachers and professors (and educational administrators), doctors and nurses, lawyers and police officers, local elected officials, and reporters.
Americans have widely differing experiences with these professionals and varying grounds for trust. If you are at risk of being stopped and harassed by the police on account of your race, you do not have a reason to trust the criminal justice system. If your doctor dismisses your concerns, or you can’t even afford to see one, then you have less reason to trust the health sciences. If you can’t get into college, can’t afford the tuition, or experience contempt for your home culture in a college classroom, then our trust in academia is bound to fall. If your kids’ k12 school is failing–or if it seems driven by standardized curricula and tests and there’s no way for parents to engage–then you have reasons to be skeptical of schools.
For center-left institutionalists, I don’t think there’s any shortcut. In an environment where it pays to attract outrage by attacking abstract systems, we must make these systems as accountable, caring, and interactive as possible so that people will have reasons to trust them more.
The goal is for people’s “influencers” to be their own kids’ teachers, their doctors, and the reporters for their local newspaper (among others). This requires not just encouraging them to trust people who often have more education, power, and income than they do, but also making these professionals more consistently trustworthy.
Source: Mills, M. Anthony, and Price St. Clair. “The Strange New Politics of Science.” Issues in Science and Technology 41, no. 3 (Spring 2025): 40–48. https://doi.org/10.58875/NDTQ1755. See also to restore trust in schools and media, engage people in civic life; my own trust in institutions; it’s no accident that people distrust institutions (2017); and many other posts.