This summer, I began work on a website that would ask visitors some
questions and then tell them their ideology. I got caught up with the
technical difficulties and never completed the project. However, I believe
it could be useful, since most people I know use ideology as a heuristic.
That is, we don’t have the time to make a very precise and nuanced evaluation
of each candidate for each office. Instead, we start with the assumption
that we are liberals, conservatives, moderates, libertarians, feminists,
environmentalists, or proponents of some other ideology, and then we
use cues in the candidates’ speech and behavior to decide which politicians
come closest to our ideology. CIRCLE surveys show that those young people
who have no ideology do not vote, which suggests that this shortcut
is essential.