{"id":15101,"date":"2015-04-07T17:26:28","date_gmt":"2015-04-07T21:26:28","guid":{"rendered":"http:\/\/peterlevine.ws\/?p=15101"},"modified":"2015-04-07T17:26:28","modified_gmt":"2015-04-07T21:26:28","slug":"a-deep-dive-on-deep-dives","status":"publish","type":"post","link":"https:\/\/peterlevine.ws\/?p=15101","title":{"rendered":"a deep dive on deep dives"},"content":{"rendered":"

Suddenly everyone wants to do a “deep dive” into every subject. Today, for instance, Pew offers a “Deep Dive into Party Affiliation<\/a>.” The phrase appears in The Ridiculous Business Jargon Dictionary<\/a> right after “decruit,” an Orwellian term for firing someone. I would have said that metaphorical uses of “deep diving” were much less common even a year ago, but these things are hard to measure. Books always provide a lagging indicator and don’t necessarily catch up with spoken language even after a delay. But the Google book trend for the phrase “deep dive” is interesting. It shows a rapid increase in the 1970s, a bear market for deep diving in the 1980s-1990s (my impressionable years), and then a steep upward slope until 2008, which is the last year of available data.
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