{"id":11124,"date":"2013-03-26T15:01:03","date_gmt":"2013-03-26T19:01:03","guid":{"rendered":"http:\/\/peterlevine.ws\/?p=11124"},"modified":"2013-03-26T15:01:03","modified_gmt":"2013-03-26T19:01:03","slug":"a-social-media-war-room-for-civic-renewal","status":"publish","type":"post","link":"https:\/\/peterlevine.ws\/?p=11124","title":{"rendered":"a social media war room for civic renewal"},"content":{"rendered":"<p>Big companies track mentions of their brands and products in social media and interject rebuttals or enthusiastic responses that lead consumers to buy their stuff. <a href=\"http:\/\/www.upwell.us\/\">Upwell <\/a>is a great organization that uses exactly the same techniques to promote its &#8220;client&#8221;&#8211;the ocean. Although supported by philanthropy, Upwell works for the ecosystems of the seas. For instance, when National Shark Week caused a lot of chatter about sharks, Upwell confirmed that most of the tweeters <em>liked<\/em> sharks and interjected information about conservation efforts, organizations, and legislation. Below is a cute illustration of their methods from their site, but they use a lot harder data than this.<\/p>\n<p><a href=\"http:\/\/www.upwell.us\/upwells-spike-quantification-ocean-conversation\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.upwell.us\/sites\/upwell.drupalgardens.com\/files\/styles\/large\/public\/201302\/spikecomparisonmethodology.png?itok=cmz3T4pk\" alt=\"\" width=\"480\" height=\"359\" \/><\/a><\/p>\n<p>We need an Upwell for civic renewal. Some smart young people should spend all their time in a war room, reading Tweets, Facebook posts, and other social media and identifying topics and events that connect to civic themes. They should work on behalf of a whole array of civic organizations&#8211;<a href=\"http:\/\/peterlevine.ws\/?p=6024\">the kind I mapped here<\/a>&#8211;and insert suggestions to join the most relevant groups, to support reform legislation, or to connect with people of like mind.<\/p>\n<p>See also a\u00a0<a href=\"http:\/\/peterlevine.ws\/?p=9037\">video of me describing civic renewal<\/a> and posts on &#8220;<a href=\"http:\/\/peterlevine.ws\/?p=10345\">political reform on a base of civic renewal<\/a>,&#8221;&#8221;<a href=\"http:\/\/peterlevine.ws\/?p=6054\">the folklore of communications and messaging<\/a>,&#8221; and <a href=\"http:\/\/peterlevine.ws\/?p=4583\">&#8220;against &#8216;messaging.&#8217;<\/a>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big companies track mentions of their brands and products in social media and interject rebuttals or enthusiastic responses that lead consumers to buy their stuff. Upwell is a great organization that uses exactly the same techniques to promote its &#8220;client&#8221;&#8211;the ocean. Although supported by philanthropy, Upwell works for the ecosystems of the seas. For instance, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11124","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/peterlevine.ws\/index.php?rest_route=\/wp\/v2\/posts\/11124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peterlevine.ws\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterlevine.ws\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterlevine.ws\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peterlevine.ws\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11124"}],"version-history":[{"count":9,"href":"https:\/\/peterlevine.ws\/index.php?rest_route=\/wp\/v2\/posts\/11124\/revisions"}],"predecessor-version":[{"id":11143,"href":"https:\/\/peterlevine.ws\/index.php?rest_route=\/wp\/v2\/posts\/11124\/revisions\/11143"}],"wp:attachment":[{"href":"https:\/\/peterlevine.ws\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterlevine.ws\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterlevine.ws\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}